Written by Moose Duncan
Make sure to add the Jr. in there, because that's how this story starts. Vince Sr. (Jr.'s dad, see what I did there) owned the WWF up until his death in the early 80's. When he was running things, there wasn't one big company like there is now. There were several dozen smaller promotions throughout the country. Vince Sr. ran the Northeast region, covering most of New England and the Mid-Atlantic states. He and all the other promoters in and around North America have these handshake agreements that they won't step on one another. The WWF won't run a show in Calgary, Stu Hart's turf. Stu Hart, in return, won't take his Calgary based promotion and run a tour of Philly, Boston and New York. That's an example, but you get it.
When Sr. died, Jr. blew that away in a hurry, running himself darn near broke to bring in the Hulk Hogans, the Roddy Pipers, the Bret Harts, the Ultimate Warriors, etc. They went into the territories, displayed a much better product, and eventually took over the areas. There were a few stalwarts that outlasted this blitzkrieg. We'll touch on them in a moment. What really blows things up is the decision to mainstream the business. The WWF brings in Cyndi Lauper to accept a humanitarian award with Captain Lou Albano (bad guy turned good guy turned Super Mario). Roddy Piper (bad guy turned good guy turned bad actor turned bad guy turned good guy, still a bad actor) comes out, ruins the ceremony and roughs up Cyndi Lauper's manager, Hulk Hogan comes to the rescue, and we have The War To Settle The Score, a made for television dramatic climax to avenge Cyndi Lauper and right a wrong, on MTV, in prime time.
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